Henkel Financial Statement Analysis - 3018 Words

I. Background 1. History and Location Henkel AG Co. KGaA is a multinational company headquartered in Dà ¼sseldorf, Germany. Founded in 1876, Henkel is a global leader in the consumer and industrial businesses with brands such as Persil, Schwarzkopf and Loctite. Headquartered in Dà ¼sseldorf, Germany, Henkel employs 48,000 people worldwide and is ranked among the Fortune Global 500. The company’s preferred shares are listed in the German stock index DAX. In North America, Henkel has about 5,700 employees in more than 50 facilities across the U.S. and Canada. Henkel has grown rapidly in North America during the past decade and now generates about 20 percent of worldwide sales in this region . According to the sources, at the beginning†¦show more content†¦It consumes large quantities of energies and requires factories and machinery to produce its products. Henkel has a product range comprising of detergents, household cleaners, cosmetics, toiletries, adhesives and industrial chemicals. Laundry and home care- laundry detergents (Persil, Vernel and Dac), dish washing products (Pril, Purex and Mas), fabric softeners (Lance, Abaya), floor and carpet care products, glass cleaners, insecticides for household applications, kitchen cleaners and scouring agents. Cosmetics/toiletries- soaps (Fa and Pure Natural), dental care and oral hygiene products, shampoos and conditioners (Schauma, Pure Natural and Gliss Kur), skin care products (Dial, Abeer and Right Guard), hair colorants and shower gels. Adhesives technologies- sealants (LF600, OSI and SISTA), glue sticks, glue rollers( Pritt, Pattex and Loifol), adhesive tapes, waterproofing products, flooring adhesives, wallpap er pastes coatings, surface treatment products, industrial cleaning agents, soldering pastes, lubricants and wood glues. IV. Market Share and Main Competitors Henkel has been active in the field of detergents and household cleaning products for over 100 years. It has been one of the pioneers in the world. People in 125 countries around the world trust in brands and technologies from Henkel. And that makes Henkel one of the most internationally aligned companies in Germany. The Henkel group holds the largest share of the German detergent market. Henkel’sShow MoreRelatedUsing Discounted Cash Flow2550 Words   |  11 Pages Introduction This assignment is to analyse and discuss the use of Discounted Cash Flow DCF to value Henkel AG. Discounted Cash Flow Valuation is based upon the notion that the value of an asset is the present value of the expected cash flows on that asset, discounted at a rate that reflects the riskiness of those cash flows. Specify whether the following statements about discounted cash flow valuation are true or false, assuming that all variables are constant except for the variable discussedRead MoreNivea Case Study Essay11791 Words   |  48 PagesIntegrated Case study AN ANALYSIS OF THE CASE: BEIERSDORF AG: EXPANDING NIVEA’S GLOBAL REACH Sasipim Viriyajaroen STUDENT ID: C0346RCRC1013 Submitted in fulfilment of the requirements of the Masters’ degree to the London School of Commerce, for the degree of Master in Business Administration (MBA) Supervisor: Dr K V Shenai September 2014 ICS: BEIERSDORF AG: EXPANDING NIVEA’S GLOBAL REACH Contents Read MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 Pagesrestructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknesses, results and recommendations to leadership based on both models. 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Brand Pyramid†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreMarketing Laundry Detergent Bars in the Philippines2227 Words   |  9 PagesTan, Kevin Cheu) High 3F (Academic), Xavier School School Year 2010-2011 . I. Introduction A. Today’s Market . B. Two Brands . 1) Tide . 2) Surf Thesis Statement: Comparing our product, Cleanex, with prominent rival brands, Tide and Surf, in terms of benefits, corporate social responsibility and packaging is integral in marketing a new laundry detergent product. II. Benefits . A. 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