How does Ridley Scott create and destroy gender stereotypes in Thelma and Louise?

In the 1991 film Thelma and Louise, the director Ridley Scott creates and destroys gender stereotypes successfully of that period in time and helps us to believe that the characters portrayed by Susan Surandon and Geena Davis were real. Here are a few examples of gender stereotypes: In the first scene of the movie, Thelma was in her kitchen wearing a frilly and flowery night gown and the phone was ringing and she called to her husband, â€Å"I'll get it.† This shows that Thelma is a house slave and Ridley Scott dipicts this as he films Thelma on a low angle and when Thelma's husband Darryl walks into the kitchen, he is filmed on a low angle to make him seem a lot bigger and fiercer than he really is. He is shown as already in his work uniform and this tells us that Thelma is a housewife and her entire day is pent locked up inside the house preforming chores. When Thelma is just about to ask Darryl if she can go for the weekend on a roadtrip with Louise, she got scared and ended up asking him if he wanted anything special for dinner that night. To which Darryl simply replies, â€Å"Thelma, I don't give fuck what we have for dinner tonight. I might not even make it home from work tonight.† This shows that Darryl is an unfaithful husband and is having an affair. Thelma suspects this and states, â€Å"it's funny how many people want to buy a carpet on a Friday night. You would have thought they would have forgotten about it for the weekend.† To that Darryl replies, â€Å"well it's a good thing your no regional manager then, and I am.† He then swings his keys around on his finger as if to say, I am better than you, you are worthless. The second scene I am going to describe is where Louise is at work in the diner that she work at and she is depicted as having her hair tied up in a neat bun, showing her as a couped up child who just wants to break free of her immaginary prison. She is wearing her usual uniform of a long white dress and apron. There is a pan shot of her at eye level moving across the diner serving people as she goes. This shows that women in this time cannot have highly paid jobs and they must either be a housewife or work in a dead end, minimum wage job where she does not get the respect that she deserves. The next scene I am going to describe is the scene in which Thelma is packing fro her road trip with Louise after Darryl had left to go to work. She had never had as much fun before and had never packed like it. She didn't know what she should take, so she just topples the contents of her drawers into many suitcases, she then looks in her bedside cabinet and takes out her earings and finds a revolver that Darryl had given her to protect herslef when he was a t work. Thelma takes the revolver out and holds it with her thumb and forefinger. This creates a gender stereotype as it shows that women aren't meant to hold guns. Thelma then drops it into one of her suitcases as if she didn't know the full capabilities of what damage the small silver thing in her hands could do. Later on in the movie, Thelma brings out the revlver when she is in Louise's car and turns to Louise and asks if Louise can take care of it. Louise replies shocked, â€Å"goddamnit Thelma, why in the hell did you brin g that?† To which Thelma replies, â€Å"snakes, bears, psycho killers. You never know what could happen, look can you take it? I don't even know how to use it.† â€Å"Well put it in my purse then,† Louise replies. This shows that Louise is a much stronger woman than Thelma and she had become tough after what happened to her in Texas. The last scene I am going to describe which creates gender stereotypes is the scene in the bar where Thelma and Louise are sitting at a table in a Western bar and the waitress walks up to them and asks if they would like andything to drink. The waitress is in the same conditions that Louise was in at the start of the movie in the diner. Louise states that she doesn't wnat any drinks, but Thelma orders two alcholholic drinks and the waitress nods and walks away. Louise looks surprised, â€Å"Thelma! I've never seen you like this, you're always so sedate!† â€Å"I've had it up to my ass with sedate!† Thelma smiles, â€Å"I just want to let my hair down.† This shows that Thelma is acting out of character and just wants to have fun. This is where the well dressed, well mannered, charming Harlan walks over to them. He is filmed on a very low angle. â€Å"Well hello ladies,† he says, â€Å"isn't this place a bit rough for bauties like you?† Thelma is flattered by the attention that Harlan gives her, but Louise doesn't buy it. She realises what Harlan is quickly as it shows a man just like him flattered her back in Texas. â€Å"Oh I'm sorry,† Louise states, â€Å"we're having private convorsation here.† â€Å"Oh right okay ladies,† Harlan says, visabaly dissapointed. Thelma holds him back, â€Å"no it's okay. He can stay.† The waitress returns and gives Thelma her drinks, â€Å"you're not bothering these poor girls are you Harlan?† â€Å"Nah,† Harlan replies, â€Å"I'm just being friendly.† â€Å"Your name's Harlan?† Thelma asks, â€Å"I had an uncle named Harlan.† Thelma then goes to dance with Harlan and he spins her aorund many times making her very dizzy and in need of fresh air. He is clearly taking advantage of her. Thelma states she need fresh air and Harlan takes her outside. Harlan then starts to take advantage of Thelma and then he says that he wont hurt her. This shows us that Harlan has no regard for Thelma's thoughts or feelings. Louise then bursts out of the bar holding the revolver that Thelma had put in her bag earlier and aims it at Harlan. Harlan just laughs and tells Louise to â€Å"suck his dick.† Louise then shoots Harlan in cold blood. This is the first real time that we get to see the gender stereotypes destroyed as women aren't supposed to show violence. Harlan's dead body is then shown at a high angle to show that his power and scariness from before had been torn away in an instant. Here is the second point of Ridley Scott's use of destroying gender stereotypes. This is the scene where Thelma and Louise meet up with young hustler JD and he asks for a ride. They drive with him and drop him off in the middle of a rainy city. Later on in the evening, JD knocks on Thelma's motel door and the two make passionate love. Then in the morning Thelma goes to see Louise at a cafà ¯Ã‚ ¿Ã‚ ½ and they talk and Louise realises that JD must've stolen their money that Jimmy had given to Louise, the two women run back to their motel room frantically to find it ransacked and the money stolen. Louise collapses into tears as her last piece of energy and moral sense of dignity are shattered. Thelma then takes control and is filmed on a high angle to signify that know she is taking control. The old Thelma is gone and the new Thelma has taken her place. The new Thelma is the sort of Thelma who will do anything to survive. The next scene I am going to describe is the scene where Thelma and Louise stop to get a cup of coffee and when the two of them get back into the car, Thelma states that she is going to go and get some gum, so she takes Louise's handbag with the pistol still in it and goes into the nearest convenience store. When Thelma goes into the store, she pulls out the revolver and shouts to everyone, â€Å"good morning ladies and gentlemen, this is a robbery, now if nobody loses their head then no one will lose their head.† She then steals all the money from the till and runs out of the store shouting to Louise, â€Å"drive Louise! Go† â€Å"A store? You robbed a store?† Louise asks pedantically. â€Å"Well we needed the money didn't we? Now drive!† Thelma replies. This breaks the stereotype that all women must abide by the law at all times. The second to last scene I am going to describe is the scene where Thelma and Louise are driving through the desert when a police officer flags them down for speeding. The officer then take Louise back to his car and starts calling his colleagues. Louise asks if she is in trouble and the officer nods, big trouble. Thelma then appears at the officer's window and smiles at him and starts to flirt. The officer asks sternly for Thelma to return to her car, but Thelma produces the revolver and points it at the officer's head and demands for Louise to take his gun and shoot out the radio which she does, but then Thelma corrects her and says the police radio. This shows that although this is a dark film, Ridley Scott adds in a piece of comic relief. Thelma and Louise lead the distressed police officer to the trunk of his vehicle where Thelma shoots two air holes into the trunk and instructs the officer to get inside at which point the officer bursts into tears and Thelma asks him if he had a wife to which the officer nods. Thelma smiles and tells him, â€Å"you be nice to her. My husband wasn't nice to me and look how I ended up.† On which note, Thelma slams the lid shut upon the officer. The last scene I am describing is the scene at the end of the movie where Thelma and Louise have been evading the police successfully for a fair few minutes which breaks the stereotype that women are bad drivers, but they eventually get captured on the edge of the Grand Canyon. Behind Louise's convertible is about twenty police cars, a helicopter and at least forty heavily armed officers. The helicopter lands and a few suited FBI Agents get out, one of which is the one man in the forces who believes Thelma and Louise's story. Thelma turns to Louise and tells her she can't go back to the way she used to be as she had loved the experience. Louise nods and turns on the engines despite the officer's warnings of opening fire if they did not give themselves up to be arrested. Louise slams the car forward toward the edge of the Grand Canyon. The only FBI Agent that believes them sprints after them so that the police will not fire. He shouts trying to stop them, but Thelma and Louise are adamant. Their car flies off of the edge of the Grand Canyon and the screen flashes with images of the past two days adventure. In conclusion I believe that Ridley Scott provides the audience with a thrilling and extremely realistic insight into the sexism and gender stereotyping that was around in America at the time of the film's release. I believe that this film teaches a lesson to all American men who were racist at the point of the film's release.

Ballistics (Forensic Science)

Ballistics is one of the essential components of forensic science. Researchers and scholars in ballistics actively work to improve the quality of ballistics research methods and to enhance the effectiveness of all forensic procedures. It should be noted, that ballistics was not always widely recognized as a scientific method of firearms identification. For many years, courts and law enforcement professionals viewed ballistics as unnecessary and unimportant in the investigation of the major criminal cases.Now, with the advent of the new technological age, ballistics has not only turned into the critical element of success in forensics, but is actively aligned with advanced technologies to speed up the process of identification of firearms. Ballistics (Forensic Science) Introduction Ballistics is one of the essential components of forensic science. Researchers and scholars in ballistics actively work to improve the quality of ballistics research methods and to enhance the effectiveness of all forensic procedures.It should be noted, that ballistics was not always widely recognized as a scientific method of firearms identification. For many years, courts and law enforcement professionals viewed ballistics as unnecessary and unimportant in the investigation of the major criminal cases. Now, with the advent of the new technological age, ballistics has not only turned into the critical element of success in forensics, but is actively aligned with advanced technologies to speed up the process of identification of firearms.Ballistics: definition and history To begin with, â€Å"ballistics, in the most general sense, is the study of firearms – ‘guns’ in the vernacular. As a term of art, ballistics technically refers to the study of a bullet’s path from the firearm, through the air, and into a target† (Carlucci & Jacobson, 2007). From the viewpoint of forensics, ballistics comes up to represent a system of principles and calculations used to match recovered bullets (or their casings) to the firearms which were used to fire them.To a large extent, the study of ballistics is based on the whole set of physical laws, starting with the law of ideal gas and up to the principles of explosion and pressure within the firearms. Currently, ballistics is used to resolve the major firearms complexities, which law enforcement professionals face in the process of investigating a crime. A professional in practical ballistics works to restore the picture of the crime using firearms, bullets, casings, or their residues, and to match them to the marks that had been left on the crime scene.Despite the seriousness of the firearms identification process and the role which ballistics may play for the effectiveness of other forensic procedures, it was not before the beginning of the 1950s that the term â€Å"ballistics† became a widely recognized description of firearms studies (Warlow, 2004). The history of ballistics dates back to the times, when firearms were made manually and individually and each bullet was unique. Gunsmiths were the ones to produce flintlocks and matchlocks, and each firearm bore the sign of its creator.Early firearms could be readily compared to the works of art, for even â€Å"the screws that held together early firearms were handmade and often specific in width and pitch of the threads† (Carlucci & Jacobson, 2007). In conditions where firearms could be distinguished from one another without a difficulty and where every gun bore a unique sign of its creator, matching bullets to firearms was not a difficult task. As a result, early forensic scientists did not really need the knowledge of ballistics in its current form.Matching bullets to their molds was an easy-to-accomplish procedure and did not require any specialized skills or calculations. At the beginning of the 19th century, however, bullets and firearms have turned into the products of mass production, and the form of the bullet was standardized (Carlucci & Jacobson, 2007). Although the amount of firearms models was rather limited and a criminal investigator could easily name the firearm from which specific bullets came, it was no longer possible to distinguish between different variations of firearms that had been produced by one manufacturer (Carlucci & Jacobson, 2007).That is why forensic professionals have become increasingly interested in studying specific features of bullets and firearms that might have been concealed from the naked eye. Phillip Gavelle was one of the first to use microscopes to investigate the features of bullets and compare them to the details and characteristics of the crime scene (Warlow, 2004). With time, experts have also come to realize the role which firing pin and breech marks could play for the identification of firearms (Carlucci & Jacobson, 2007).Unfortunately, the term â€Å"ballistics† and the importance of firearms investigation did not attract public atte ntion, and only after the Sacco and Vanzetti case, as well as the publication of the three firearms identification treatises, the court has officially recognized ballistics as a forensic science, giving law enforcement professionals a chance to improve the quality of all forensic procedures and to develop a new system of forensic methodology with regard to firearms (Warlow, 2004).Ballistics in its modern form: internal, external, and terminal Certainly, with the scientific contribution which Goddard made to the development of ballistics, we would hardly be aware of how effective firearms identification could be for resolving the most complicated criminal cases. Now, as guns and firearms are mass-produced, and thousands and millions of individuals are given the legal right to carry concealed arms, ballistics gradually turns into the central component in the system of law enforcement principles used to reduce and prevent crime threats.In its current form, ballistics is usually divided into the three distinct areas: internal, external, and terminal ballistics. This division is necessary to make the study of separate ballistics aspects more effective, and to provide forensic scientists with sufficient analytical instruments. Moreover, this division is based on the path, which a bullet usually passes down the barrel, through the air, and finally, through a target. Internal ballistics (or initial ballistics) is concentrated around the path, which a bullet passes within the gun (Carlucci & Jacobson, 2007).Although measuring and describing the path of the bullet within the gun is very difficult and almost impossible, forensic scientists use velocity (or muzzle velocity) as the central forensic criterion in the study of internal bullet behaviors. Internal ballistics â€Å"concerns what happens within a time span of in the region of 2 ms between the impact of the firing pin or striker and the exit of the bullet or shot charge from the muzzle end of the barrel† (W arlow, 2004).Energy transfer, pressures and powders, combustion residues, as well as recoil in the weapon are the elements forensic professionals need to know, in order to relate the processes within the gun to the results they have produced on the crime scene. As soon as the bullet leaves the barrel, it becomes an object of external ballistics study. The latter is concerned with the pathway the bullet passes after leaving the barrel and involves the study of missile trajectory, and the impact which air gravity and resistance might have caused on it (Carlucci & Jacobson, 2007).In terms of smooth-bored guns, forensic scientists are usually concerned about the changes that might have occurred in the spread of the shot charge (Warlow, 2004). Crosswinds and the way they change missile trajectory are just another subjects of forensic research in external ballistics. External ballistics usually seeks to determine the scope of influences other materials could produce on the bullet. For exa mple, and Warlow (2004) emphasizes this fact, unburned propellant particles will tend to significantly affect the bullet at close range.Bullet stability, flight, sectional density and shape, and even aerodynamic stabilization form the numerical basis of external ballistics and turn it into a distinctively mathematical field, well-known for its complex algebraic and geometric calculations. The study of the bullet path would be incomplete without researching the processes and changes the bullet undergoes after hitting a target. Upon striking a target, the bullet either deforms or disintegrates, simultaneously damaging or destroying the target (Carlucci & Jacobson, 2007).These elements are the objects of terminal ballistics research. Terminal ballistics professionals work to link the character of the target destruction to the missile trajectory, its velocity, specific characteristics, design, and the features of the target itself. Given that the majority of targets which terminal balli stics investigates are humans, and taking into account the complex structure of the human body, terminal ballistics is probably the most complicated and the most responsible area of forensic firearms science.Researchers suggest that the bullet’s behaviors after hitting the human target are too unexpected and too unpredictable (Carlucci & Jacobson, 2007; Warlow, 2004). Forensic scientists are not always able to establish the link between the pathway the bullet has passed and the injuries found in a victim’s body. That is why terminal ballistics is a complex study of ricochet, impact, penetration, and kinetic forces that are considered responsible for the major motional shifts the bullet undergoes after hitting a target.Forensic ballistics: the new technological stage With the number of physical laws ballistics uses to match the bullets to firearms and to investigate the pathway the bullet passes from the barrel through a target, it is natural that ballistics professiona ls are involved into complex computation processes. However, with the advent of the new technological age forensic scientists have been offered an opportunity to use computer and software technologies for calculation purposes.Now, ballistics software models are extremely sophisticated in contents, but extremely easy in use. IT professionals were able to simplify and integrate the complicated systems of motion, dynamics, gravity and location, as well as hundreds of other physical concepts and principles into a universal system of calculation, which specialists in ballistics use to compute and describe the missile trajectory and bullet flight performance.Unfortunately, there is a whole set of problems to resolve before ballistics software turns into a reliable tool of forensic knowledge. For example, external ballistics technology is concerned with the way equations of motion can be simplified to improve the quality of six-degrees-of-freedom equations and to speed up the process of th eir solution (Belzer, Holzman & Kent, 2006). â€Å"There are also problems with fluid mechanics. These may include matters of universal interest, such as similarity principles, e. g. for transonic flow† (Belzer, Holzman & Kent, 2006).In terminal ballistics, chemistry is the major obstacle IT designers and developers face on their way to creating an effective system of ballistics computation; fluid mechanics also makes it difficult to design complex equations that would take into account the principles of heat conduction, viscosity, chemical reactions, and temperature dependencies (Belzer, Holzman & Kent, 2006).Nevertheless, it is with the emergence of new technologies that ballistics has been given a second breathe and it is in the current technological age that ballistics is likely to become a rapidly evolving area of forensic science and law enforcement, with the emphasis made on the speed and quality of ballistics solutions. Conclusion For many years, ballistics remained a n area of knowledge mostly neglected by forensic professionals.However, as firearms have been gradually turning into the objects of mass production, it was becoming more and more difficult to match bullets to the firearms from which they came. As a result, ballistics has come to represent a complex system of investigation principles aimed at researching the bullet behavior on its way from the barrel and through a target, as well as matching bullets to specific firearms and the marks they have left on the crime scene.Now, under the impact of technological progress, ballistics has been successfully aligned with the complex computation models, and although there is still much to resolve before ballistics becomes a purely technological field, it is obvious that ballistics will remain one of the most rapidly evolving areas of forensic science, with the emphasis made on the speed and quality of ballistics solutions.References Belzer, J. , Holzman, A. G. & Kent, A. (2006). Encyclopedia of science and technology. CRC Press. Carlucci, D. E. & Jacobson, S. (2007). Ballistics: Theory and design of guns and ammunition. CRC Press. Warlow, T. A. (2004). Firearms, the law, and forensic ballistics. CRC Press.

Mr Abhi Essay

Haagen-Dazs target consumers are the younger generation which are fashionable and in the â€Å"income pyramid peak† which looking for the â€Å"excellent ice cream†. . In positioning the target market, for example, Haagen-Dazs’s China Road continued its inception marketing strategies. In the time when many competitors considered that China’s domestic market is caught in a price war, Haagen-Dazs entrust on its excellent sensitivity and marketing tools, opened up a high-end market. Thereafter, a precise understanding of consumer’s psychology is indispensable. Before Haagen-Dazs entering into new market areas, Haagen-Dazs does careful analysis of the domestic consumers; this eventually provides better assistance for marketing and branding. Haagen-Dazs apportion to retain key customers. Protects is customers and win the consumers equally important, Haagen-Dazs leave its high-end customers to a smaller target consumer crowd. Therefore, most of their marketing and advertising is print ads, and published within certain media. It do not only save costs, or enhance advertising effects. Simultaneously, Haagen-Dazs also selectively cut the other retail channels to expand their retail side and reach the home ice cream market. Haagen-Dazs advertise the lifestyle of â€Å"enjoy the perfect†, to inspire people to buy high quality of life. While in arrangement of ice cream, Haagen-Dazs join importance to make an environment in which the taste of Haagen-Dazs ice cream has become a memorable experience: this is the so called â€Å"Haagen-Daz moment†. Haagen-Dazs propose various flavors of ice cream, which is designed to approach the need of dissimilar tastes and every with a intention to give to costumer to enjoy the amazing taste. International Environment Internal Environment This refers to factors existing within a marketing firm. They are also called as controllable factors, because the company has control over these factors : a) it can alter or modify factors as its personnel, physical facilities, organization and function means, such as marketing mix, to suit the environment. The factors the affect Haagen-Dazs are: Top Management : The organizational structure, Board of Director, professionalization of management.. etc.. Factors like the amount of support the top management enjoys from different levels of employees, shareholders and Board of Directors have important influence on the marketing decisions and their implementation. Finance and Accounting: Accounting  refers to measure of  revenue and costs to help the marketing and to know how well it is achieving its objectives. Finance refers to funding and using funds to carry out the marketing plan. Financial factors are financial polices, financial position and capital structure. Research and Development : Research and Development refers to designing the product safe and attractive. They are technological capabilities, determine a company ability to innovate and compete. Manufacturing : It is responsible for producing the desired quality and quantity of products. Factors which influence the competitiveness of a firm are production capacity technology and efficiency of the productive apparatus, distribution logistics etc. , Purchasing : Purchasing refers to procurement of goods and services from some external agencies. It is the strategic activity of the business. Company Image and Brand Equity : The image of the company refers in raising finance, forming joint ventures or other alliances soliciting marketing intermediaries, entering purchase or sales contract, launching new products etc. External Environment External factors are beyond the control of a firm, its success depends to a large extent on its adaptability to the environment. The environmental factors that are in its proximity. The factors influence the company’s non-capacity to produce and serve the market. The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and arketing capabilities. These are raw material suppliers, energy suppliers, suppliers of labor and capital. According to michael Porter, the relationship between suppliers and the firm epitomizes a power equation between them. This equation is based on the industry condition and the extent to which each of them is dependent on the other. The bargaining power of the supplier g ets maximized in the following situations: a) The seller firm is a monopoly or an oligopoly firm. b) The supplier is not obliged to contend with other substitute products for sale to the buyer group. c) The buyer is not an important customer. ) The suppliers’ product is an important input to the buyer’s business and finished product. e) The supplier poses a real threat of forward integration. 2) Market Intermediaries : Every producer has to have a number of intermediaries for promoting, selling and distributing the goods and service to ultimate consumers. These intermediaries may be individual or business firms. These intermediaries are middleman (wholesalers, retailers, agent’s etc. ), distributing agency market service agencies and financial institutions. 3) Customers : The customers may be classified as : ) Ultimate customers: These customers may be individual and householders. b) Industrial customers: These customers are organization which buy goods and serv ices for producing other goods and services for the purpose of other earning profits or fulfilling other objectives. c) Resellers:  They are the intermediaries who purchase goods with a view to resell them at a profit. They can be wholesalers, retailers, distributors, etc. d) Government and other non-profit customers: These customers purchase goods and services to those for whom they are produced, for their consumption in most of the cases. ) International customers: These customers are individual and organizations of other countries who buy goods and services either for consumption or for industrial use. Such buyers may be consumers, producers, resellers, and governments. f )Competitors: Competitors are those who sell the goods and services of the same and similar description, in the same market. Apart from competition on price, there are like product differentiation. Therefore, it is necessary to build an efficient system of marketing. This will bring confidence and better resul ts. g) Public:  It is uty of the company to satisfy the people at large along with its competitors and the consumers. It is necessary for future growth. The action of the company do influence the other groups forming the general public for the company. A public is defined as ‘any group that has an actual or potential interest in or impact on a company’s ability to achieve its objective. ’ Public relations are certainly a broad marketing operation which must be fully taken care of. International Market Entry Mode Haagen Dazs has franchises throughout US and many other countries around the world. Haagen Dazs is using Franchise mode to enter the market across oversea by set up Haagen Dazs shop in many countries. Franchising mode is form of licensing whereby the franchisor ( the seller ) gives the franchisee ( the overseas buyer ) the legal right to undertake business in a specified manner under the franchisor’s name as Haagen Dazs brand in return for royalty payment usually in the form of percentage of sales ( IM study guide, 2011 ). Haagen Dazs franchising spread to North and South America, Europe, Asia, Africa, Middle East . It also provides franchising in many local locations in each country. Likewise, Haagen Dazs franchisee is also distribute Haagen Dazs ice cream product in the retail store, convenience store and supermarket. In my opinion, Haagen Dazs is choosing the correct entry mode to expose Haagen Dazs ice cream over many countries around the world. Franchise is the best way for Haagen Dazs to enter the international market because ice cream is like food or beverage product that it taste need to be standard as it original company like it own Haagen Dazs. By using Franchise, Franchisor teaches Franchisee on how to make Haagen Dazs ice cream, serving service and run the business to be the same as its original Haagen Dazs in the US. Additionally, ice cream product has short shelf life, not even in 1 day which needs to keep the product only in the cold place otherwise it is melting very easily. To compare with other product that has long shelf life upon 6 months – 1 year or above 1 year such as beer product, this kind of product is appropriate to use direct exporting. International Competitive Strategy And finally the stratergy of Haagen Dazs marketing: Positioning and Target Haagen-Dazs tagets a niche market segment with high income. Haagen-Dazs is positionned with a strong differentiation regarding its competitors, and this was strengthened by the identification of the product in the category of luxury items. The brand is classified in the premium quality ice cream without coloring agents nor additives, with ingredients flavored naturally (Vanilla of Madagascar, Belgian chocolate, strawberries), selected inclusions (pecan nut, fresh grilled almonds, cookies of California), specific know-how and obsession of the quality. Product policy * brand name and product name are the same * packaging easily recognizable * Haagen Dazs acts on three segments: the jars of 500ml, the mini-jars of 100ml and the huge sticks. * Haagen Dazs has introduced innovation into its products policy: flavors that differentiate the brand from its competitors. Price policy * Coherent with its positioning as a luxury ice cream * Price 2 – 3 times more expensive than competitors * Price in France twice the one of the USA Distribution policy * Exclusive shops: Stores, tea lounge * Hypermarkets Partnerships: Restaurants, coffee shops, airlines, entertainment companies (Disneyland) Communication policy * Sponsorship in big events: Roland Garros, Cannes festival, Trophy Lancome * Use of fashion principles in advertisements (collection spring and summer): coherence with luxury brand positioning The International Marketing Mix Haagen Danz launched with the aim of creating a ‘super -premium’ ice cream so they achieved it by using marketing with the 4P’s : Product, Price, Promotion, Place. Marketing mix of Haagen Danz: Product: High quality: Most people see the product with good package and good quality. There are many kinds of flavor and customer can choose what they like with different taste and different package. There are types of product like classic flavors, limited editions, gelato,sorbet,frozen yogurt,cups,bars. -Finest Ingredients: The ingredients was fine that lot of people can taste the different flavor on what they choose. They also include special ingredients in the menu like banana split ice cream. so they put extra banana with ice cream and other toppings. It will good to let the customer try the new ingredients. Price: -Set high to give exlusive image: It includes with goods image with high quality of product. They also pay for the package which has been offered in good shape when customer want to take away. So the seller must set a high price and also match with the other competitors. Promotion: -Glossy magazines: Usually most teenagers buy magazines. So the seller of haagen danz can promote it by putting some small brochure so everyone know more about haagen Danz and new type of flavour. Word of mouth: After customer eat haagen danz and they like it, he/she will tell to his/her friend that the ice cream is nice. So it spreads to other people and to the other country. It will help to make haagen danz more popular. -Free Samples: When customer do not know what flavour they want to choose, the seller can give free samples so that the customer know which taste is good and they will buy it. It the best way for them to try and it will sat isfy them. -Adverts next to exclusive brands: They can promote or advertise in the TV to show large audiences about haagen danz. So many people can see why they like it and it will be useful to let them know. Place: -Only in exclusive locations: They put in a place where lot of people are around. For example, inside the mall or popular place. Because when customer pass by the store of haagen danz, they can buy it. It also can put in the store so that customer can easily buy what they like. The distribution of haagen danz: First, they need to make an arragement to come up with an agreement with other countres for their product to be distributed internationally. They need to discuss about the marketing mix( product, price, promotion,place). Second, they produce the ice cream from the factory. They will divide different flavor in different factories. The workers need to design the package of the product. There are different types of shape for the package( small size, large size). Then, they put the ice cream inside the package. Third, they need to distribute specific packages to specific destination. Then the retailer(distributor) of the country in which the product is being exported to, must pay for the shipment and supply into which the entire hipment of the product will be stored or delivered into a storage house, where it will be distributed again to other retailers in different locations in that specific country Fourth, the retailer can start to sale the product to the customer. They retailer can be place in popular place where lot of people are around. They can promote to the customer so that it will help to attract other people. Last, the customer can choose whether they buy the product or not. It according to the customer mood,taste and loyalty. They can try the flavor before they buy the products like free samples. So if they like it, they will buy the ice-cream. Customers are interested to the product of design and images. References Justhaagendasz (2012) â€Å" market strategies† available from: http://justhaagendazs. wordpress. com/market-strategies/ Justhaagendasz (2012) â€Å"Products† by Kapferer (1997) available from: http://justhaagendazs. wordpress. com/products/ HAAGEN-DASZ. COM (2011) â€Å"SHOPS† AVAILABLE FROM http://shops. haagen-dazs. com/ http://brand-audit. blogspot. sg Wikipedia of Haagen Dazs

Contemporary Issues In Nursing Essay Example | Topics and Well Written Essays - 1750 words

Contemporary Issues In Nursing - Essay Example Hospital staff nurses try to improve their work efficiency by improving and increasing the quality of work and at the same time keeping up with the changes in new technology. (1) Competent nursing professionals are very essential for delivering high quality and effective care. (2) There are number of activities that the hospital nurses are required to perform in their day to day work which are – Compensation in the form of bonus and incentives is fundamental to any professional viability. Compensation although not the only factor for satisfaction can also be a potential dissatisfier. A non monetary benefit includes insurance for the staffs, incentives and other factors. The nurses also need to take some initiatives to understand the value and the benefit of the compensation plans provided. They should also look beyond salaries and be very efficient in employment negotiations. Based on the role played in a particular health care organization, the nurse needs to reach an agreement with the compensation. (2) With the increase in vacancy rate, the hospitals are hiring less experienced staff which has a direct impact on the quality of the patient care and there is also a compromise in the patient safety. In a survey conducted in 2001, only 18% of the staff leaving had considered compensation and pay package as the reason. The shortage of the practicing nurses in the healthcare industry is going to drastically reduce because of the following reasons- Benefits in the form of flexi timings, pensions and healthcare insurance have a direct impact on employee retention. Optional benefits assists in retention as it provides the staff to have a work life balance. Wellness programs such as gyms and other health clubs can also reduce absenteeism and increase efficiency of the employee. Educational assistance provided by the employer in the form

Google Products Ansoff Matrix Assignment Example | Topics and Well Written Essays - 500 words

Google Products Ansoff Matrix - Assignment Example The present assignment has identified that the Google Company then launched AdWord; this was a new product for the new market. The products allowed business to put the advertisement on Google search. Since then the company has introduced numerous other product thus creating a strong brand, with the aim of attracting more customer. To this end, Google has opened offices in other places. Google continues to use market development strategy by opening their offices in a different part of the world. Google understand that by an increase in a number of internet users will, in turn, bring more users to them. The company has thus encouraged free internet access with citywide wifi. Also, it has developed many products to attract the uses to use Google, this, in turn, promotes their advertisement space thus increase their revenue. Most of these products are offered for free. Their product is more about gathering information from their customer. This enables the company to give relevant search and eventually it will be able to personalize it advertisement according to customer’s hobbies and interest. The personalized advert is the dream of every advertising company. This will give them a competitive edge and increase their market share. New product development focuses on bringing a new product to an existing business market. Over the years, Google has improved their search engine technology. They have added more features that will make their engines more users friendly. Google has developed more products such as maps, Picasa, earth, docs, etc. by making such product available cheaply they meet wide range of customers wants. This will make them dominate the world markets. Another strategy put forward by Ansoff is diversification. The strategy in evolves developing new products for the completely new and unfamiliar market. The company does this by diversification, alliance, and acquisition.

Effects of Mass Media Essay Example | Topics and Well Written Essays - 1000 words

Effects of Mass Media - Essay Example Adequate information is important because they prevent people from making errors or poor comparisons when getting information from different sources, and in prevention of poor conclusions. Mass media revolution has swept through the economy and no company that is capable of escaping the effects of information conveyed in new age media. Therefore, mass media can be a tool used by companies to obtain competitive advantage in various forms, which include reduction of time of obtaining, processing and transmitting business information in organizations. During the process of obtaining the information that has been found, there has been a setback, which involves the creation of an environment that allows people who take advantage of unsuspecting victims by giving false information, and if an individual researcher obtains information without careful selection, one may use information that is not relevant. Advantages and disadvantages of social media Social media has facilitated open communication between people of different cultures, creation of new friends, and communication with loved ones in different parts of the world. In promotional campaigns, people from different geographical locations are able to express, share and promote various global products (Sznitman et al, 2011). Social media has enabled people to get connected at a broad level making it easy to know and find information about almost anything from different parts of the world through the use of the media.... Social media has enabled people to get connected at a broad level making it easy to know and find information about almost anything from different parts of the world through the use of the media. Students have had the opportunity of getting technological exposure, which has enabled them to become connected to interaction options from a broad base; besides this, the media has helped students in working together and creating their own meaning on social contexts and academic environment. The use of social media helps in the development of simple skills since social media relies on advanced forms of information and communication systems that require technological literacy. Technological literacy helps in connecting people to the economy as well as making people make vulnerable contributions to the economy. The use of social media is a fun and creative way of doing business because it provides an opportunity for employees to share ideas, share links, ask questions, minimize advertising co sts of the business and improve the reputation of the business. However, there is a high probability for social media to open opportunities for hackers to commit crimes such as virus attacks and fraud making people fall prey to online frauds that eventually end in data theft. The third disadvantage of social media is the damage it can to on one’s reputation especially when using the wrong online branding strategy. Worker productivity is affected using social media at the work place; lost productivity may result using social media in ruining the reputation of a company. Instead of workers concentrating on their duties during the time of work, they may spend a lot of time on

Factors affecting the rate of a chemical reaction The kinetics of a Lab Report

Factors affecting the rate of a chemical reaction The kinetics of a Thiosulfate Solution - Lab Report Example The first protonation occurs at the sulfur atom. (Holleman & Wiberg, 2001) Various approaches are used to study the kinetics of reactions. A usual procedure is to monitor some property, such as intensity of color due to a reactant or product, which changes during the course of a reaction. In the present experiment, the priority studied is the precipitation of a product, sulfur, which forms when solution of hydrochloric acid and Thiosulfate are mixed. On mixing a solution of acid, such as HCI, and a thiosulfate solution, there is an initial time-delay, then a precipitate of sulfur appears fairly sharply. The time interval between initial mixing and sulfur precipitation is a measure of the initial rate of reaction (i.e. the amount of time for a given amount of product, sulfur, to form). Recall that a rate for a chemical reaction is expressed as an amount of product formed (or reactant used up) divided by the time interval of the change: The aim of my experiment is to determine the dependence of the initial rate of reaction on the initial concentration of thiosulfate ion. The concentration of the other reactant, H+, will be kept constant. A higher initial concentration of thiosulfate will lead to faster rate of reaction, since an increase in the number of thiosulfate ions per unit volume will lead to higher probability for successful collision. (2) A solution of 1 M sodium thiosulfate, is available (center bench or hood). Add 70 mL of this solution to 210 mL of water to make a solution approximately 0.25 M in thiosulfate. We will refer to this as your "stock thiosulfate solution". (7) The experiment is now repeated four more times, using progressively more dilute thiosulfate solutions. Note, however, that for each experiment, the disappearance of the "X" corresponds to formation of the same amount of precipitated sulfur in the reaction mixture. The diluted solutions are prepared as follows: Both

See instructions Essay Example | Topics and Well Written Essays - 250 words - 2

See instructions - Essay Example This mostly occurs to most electronic products such as DVD players, refrigerators and LCDs. Again, the new product should have better attributes than the previous one for it to sell. In triability, we include products such as shampoo and lotion while with observation are products like clothes and shoes. The product life cycle in marketing is used in order to determine changes in marketing solutions. In the maturity stage, sales are normally reduced due to competition of the same products. This is the second last stage in the product life cycle. The following three categories of product should therefore be reinvented: Product pricing, product distribution and promotions. Effective marketing emphasizes on these categories due to reasons such as; customer satisfaction when it comes low prices of purchasing these products ( pride & feral 2008). Prices set for these products should not be too high such that the customers can not afford or even too low. Besides, distribution of the products ensures that they reach the target customers in a timely manner. Product promotion is also essential in marketing because this strategy promotes more sales and encourages more customers in to the purchasing

UNIT 1 SEMINAR HUMAN SERVICES Research Paper Example | Topics and Well Written Essays - 250 words

UNIT 1 SEMINAR HUMAN SERVICES - Research Paper Example Unbalanced opinions act as propaganda and means of persuading readers on a particular topic. Essentially, subjective perspective is piece of information that is incomplete and an expression of feelings. The research will be useful to me since it will provide documentation of evaluation models and new methods in problem solving. This perspective helps in improving accountability and evaluation process in care giving and counseling (Royse, 2010). The research will establish models that depict the relationship between the program and its results. It is significant in enhancing effectiveness and efficiency in service provision. Research helps in developing new thinking and approaches to the problem facing the society. Hence, research on human service program will help the professionals to realize the established goals. In summary, Human Service practitioners are expected to use objective perspective while handling their clients. This is critical since it helps to build trust and enhances engagement with the listener. In addition, the perspective helps in developing attention and persuading ways of thinking (Royse, 2010). It makes an individual become prudent, realistic, frugal, and diplomatic in handling clients with a traumatized past. Moreover, the facts can help in clarifying elements and

Effect of Shot Peening on the Microstructure and Mechanical Properties Essay

Effect of Shot Peening on the Microstructure and Mechanical Properties - Essay Example The subsequent literature based understanding can enable dissecting further into this field for the purpose of future developments, research and studies. Additive Manufacturing (AM) is a method through which the various components are joint together for the large purpose of creating a substance related to the 3D model data set, commonly layered one over the other, in contrast to the other methods such as that of the subtractive manufacturing methodology [1-5]. This particular method is believed to bring about the new methods and techniques which will generally make the overall process of structural design and crafting much more easily as compared to the previously existing methods and techniques. With the given modern day advancements and developments in the form of automation supported features, without the tool technique or AM supported functioning units, each will benefit from the given method and new techniques incorporated in this regard [6]. A commonly used and implemented method in this regard is that of the AM support unit in the form of Direct Metal Laser Sintering, which comes along with the feature function of generating a net-structured part and can further extended for the entire process of manufacturing through the use of the pre-alloyed powders [7-10]. Components that are generated through this method yield more accurate results and the crafted outlook is much more appreciated and encouraged in terms of quality and general outlook. [10]. Hence, shot peening is possibly an option towards making use of the techniques that enable designing any structure and any outlook based object.

National Cranberry Cooperative Essay Example for Free

National Cranberry Cooperative Essay As one of the largest cooperatives for cranberry growers in North America, the National Cranberry Cooperative (NCC) encompasses operations in five states as well as two locations in Canada. Last year, sales from the United States alone reached upwards of $138 million, making 1995 NCC’s most productive season to date. The development and increased use of cranberry bogs in particular—commonly known as â€Å"wet harvesting† as opposed to the more traditional practice of â€Å"dry harvesting† by hand ­Ã¢â‚¬â€has brought higher yields to the NCC while creating new challenges for its receiving plants to keep pace. One such site, Receiving Plant No. 1 (RP1), experienced unprecedented levels of overtime costs during the 1995 season due to delivery backups at the plant’s loading docks. These additional costs have caused significant frustration among the cooperative members, and growers have demanded that RP1 identify the cause for these delays within the plant and implement a solution before the new season begins.

Race and Crash Essay Example for Free

Race and Crash Essay The writer of Crash shows racism, prejudice, discrimination, and attitudes of different ethnic groups in the movie. Crash shows societies racial-discrimination through schemas on how stereotypes and the primary effect influence the characters, and their processes of social perception. Paul Haggis showed the hatred and racial-discrimination portrayed by individuals based on their ethnicity. Every ethnic group has certain stereotypes known about them; these stereotypes influence others views about them. In Crash, individuals who are white, African American, Latino, Iranian, Asian, and Mexican crash together. Each character was linked to all the others through an event. The setting is in Los Angles where many races collide together in a series of nonviolent and violent encounters. Crash begins by showing the lives of the main characters and the psychological issues they go through each day, because of the prejudice based on the stereotypes that prevent each individual from seeing the other person for who he or she is, consequently showing the terrible expanding of the self-fulfilling insights. Many of the characters have been through some king of experience, which led to the way they are. Perception in my definition is a person’s ultimate view of the world. The movie Crash touches on the ideal of perception in America. It also deals with racist relations that some people don’t realize. Crash forces you to look at what we think we know about these issues and forces you to look at them from a point of view that may not have previously considered. The movie gives me the perspective that life isn’t about different races coming together and trying to live in one world but life is all about perception. When I was watching the movie Crash, I realize that some of the views that they portrayed, I hear them and sometimes see them every day. Everyday people judge others on how they look and how they speak. People don’t realize how much others judge people and how we build relationships. Some of the views that were in Crash happen in life around the world. For example at the end of the movie when the police officer was driving the African American and they got into an argument. He then tries to pull out a figurine of a saint to show a young police officer, the officer mistakes the gesture for Peter pulling out a gun and shoots him. Our perception is usually shaped by culture. If a person gets robbed by a Latino person, they most likely will be scared of that race. Or they will probably think that all Latinos are robbers. If you meet an African American male or female, and they talk in Ebonics or slang, some people might categorize him or her as a thug and a criminal.

John Stuart Mills Theories On Liberty

John Stuart Mills Theories On Liberty John Stuart Mill was one of the foremost liberal theorists of the 19th century, binding modern and classical liberalism in his ideas. His defence of liberty however, has been greatly contested by traditionalist views but also highly defended by revisionist views as will be examined in his paper On Liberty (1859). Mills belief in individualism through utilitarian ethics appears contradictory and highly debated. His harms principle and his assumptions on human nature also submit to controversial views. On one hand, traditionalists condemn Mill as a highly inconsistent thinker and his work On Liberty very critical in itself, but on the other hand, revisionists see Mill as a consistent thinker who naturally refines and develops pre-existing liberal ideas. J.S. Mills father, James Mill, was a strong utilitarian theorist  [1]  . His beliefs along with the utilitarianism works of British philosopher Jeremy Bentham had a huge influence on J.S. Mill growing up  [2]  . In Mills essay On Liberty, we can examine how his defence of individualism with utilitarian contentions create critical views. Mill believes in the ethic of utilitarianism in that the state and individuals ought to be judged by their ability and action to promote the greatest happiness for the greatest number of people  [3]  , however as traditionalists see it, attaining the utmost social good involves forfeiting certain individuals and sacrificing their happiness  [4]  , because happiness of a majority is greater than the happiness of a few individuals. Thus, the rudiment of utilitarianism is in dispute with Mills beliefs in individuality and self-development. In On Liberty, Mill defends freedom of the individual against tyranny of the majority  [5]  where dominant groups, more so the dominance of public opinion, inhibits lesser individuals  [6]  . Mills objection to the majority of society excluding the minority contradicts his utilitarian ethic. 19th Century English critic James Fitzjames Stephen condemns Mills endeavour to defend individual liberty from a utilitarian viewpoint by arguing that, if the fundamental value for utilitarianism is to effectively enhance happiness of a society to the greatest extent, then a consistent utilitarian policy of social betterment will not be especially tender toward individual liberty  [7]  , the interest of the majority outweigh the rights of the individual minority. Stephen views that utilitarian principles pursues social welfare through restricting opinions of some members of society  [8]  and that individualism cannot be viewed with a utilitarian ethic J.S. Mill attempts to do. On the other hand, revisionists argue that such traditionalist views are misinterpreted and that Mills contradictions with utilitarianism is a natural development of his utilitarian predecessors achievements  [9]  and his work not entirely incoherent. In Rem B. Edwards view, Mill is a minimizing utilitarian and that the principle of utility does not impose on individuals the moral obligation to maximize utility  [10]  , but focuses on happiness alone as the ultimate standard of value governing all human areas of practice.  [11]  In On Liberty, Mill regards utility as the ultimate appeal on all ethical questions; but it must be utility in the largest sense, grounded on the permanent interests of a man as a progressive being.  [12]  That is to say, Mills believes that utilitarianism is principle of the higher pleasures, and that freedom of choice, reflective thought and active imagination is a vital ingredient to human happiness.  [13]  For Mill, diversity of opinio n leads to positive social good, therefore overlooking the minority and silencing their opinions deprives the human race, posterity as well as the existing generation.  [14]  For revisionists, Mill as a utilitarian is not essentially inconsistent if he knowingly sacrifices some utility for the sake of a fair distribution of the utility that remains.  [15]   J.S. Mills notorious principle of liberty, the harms principle has also been disputed by traditionalist and revisionist views. In chapter four of On Liberty, Mill argues that peoples actions ought not to be as free as opinions and should be limited if they are a nuisance to other people  [16]  . He states that the only purpose for which power can be rightfully exercised over any member of a civilised community, against his will, is to prevent harm to others.  [17]  Traditionalist criticizes Mills harm principle because Mill leaves room to suggest that it would be acceptable to limit liberty anytime if it could harm society in anyway. By making harm to others a legitimate reason for state interference, the legitimate powers of the state could extend and outweigh the need to value individuality.  [18]   Another traditionalist indictment against Mills principle of liberty is towards his account that actions should only be restricted if those actions are other-regarding and effect other people, and not if those actions are self-regarding, which affect only the individual themselves and therefore should be exercised with absolute freedom  [19]  . The traditionalist criticize that we cannot clearly distinguish between the two actions Mill propose, as it is inevitable that peoples actions affect others because people are not entirely secluded, therefore in theory any individual act can cause harm to others. As Fitzjames Stephen puts it, I think that the attempt to distinguish between self-regarding acts and acts which regard others, is like an attempt to distinguish between acts which happen in time and acts which happen in space. Every act happens at some time and in some place, and in like manner every act that we do either does or may affect both ourselves and others. I think, the refore, that the distinction (which, by the way, is not at all a common one) is altogether fallacious and unfounded.  [20]   In response to traditionalist criticism, revisionists attempt to clarify self-regarding acts and other-regarding acts. In J.C. Reeses essay, A Re-reading of Mill on Liberty, he distinguishes other-regarding actions to affect other peoples interests in their moral rights, that of liberty and security.  [21]  Therefore, the harm to others implied in On Liberty refers to the harm of an individuals moral interests, resulting in injustice towards the individual.  [22]  As such, revisionist argue that self-regarding actions can be clearly distinguished from other-regarding actions and support Mills harm principle in that actions can be restricted if they are injurious to the moral rights of security and liberty of other people. The significant notion about human nature Mill makes in On Liberty, is how people can best understand and learn about their own opinions and activities from accepting challenging and opposing opinions and arguing against them. One can only faithfully understand their opinion by defending it.  [23]  This belief, based on the social utility of the individual is significantly disputed by traditionalists who argue people may not be able to best understand their opinions and values from dissent. For example, people who have different vocabulary for discussing moral and political issues may simply argue past each other, rather than challenge opposing opinions and therefore a diversity of opinions may not be socially beneficiary as it cannot increase utility, or happiness, which Mill defends as the essence of liberty.  [24]  Mills claim about the need for dissent in order to truly understand ones own opinions is hereby less convincing. It is easy to see how J.S. Mills defence of liberty is highly contentious in views. As explained in this essay, Mills prominent works such as On Liberty, gather traditionalist criticism as well as revisionist support. While traditionalists criticize Mills defence of liberty from a utilitarian ethic, revisionists encourage us to respect Mills work as a distinct process of developing liberalism. Mill refuses to accept fully the utilitarian principles inherited from his father and Bentham, nor reject them for his belief in individual sovereignty  [25]  , but rather attempts to settle the two antagonistic viewpoints to defend liberty.

Analysis of Movie Moulin Rouge Essay -- Film Cinema Baz Luhrmann Paper

Analysis of Movie Moulin Rouge In this essay I will be analyzing in depth four scenes from Baz Luhrmann's critically acclaimed Moulin Rouge that was released in 2000. I will be analyzing the opening sequence, the sequence in the Moulin Rouge itself, the two dancing sequences 'Like a Virgin' and 'Tango Roxanne' and the final scenes of the film. Throughout this essay I will be commenting on the filming techniques that Luhrmann uses and what affects these have on the audience, also I will be analyzing how the film is similar and different to typical Hollywood Musicals. There are many elements of film musicals, which are present in typical Hollywood, and Broadway musicals. For example the synchronized dancing can be seen in many musicals such as 'Seven Brides for Seven Brothers' and 'Cabaret'. The musical films are a development from the dance halls and silent movies and became very popular in the 1930's. This popularity remained until the television boom in the 70's and 80's, and also due to the fact that more realistic films were being released and people saw the films as unrealistic and fantastical. Busby Berkley was a film director and choreographer who built a reputation as dance director of numerous Broadway shows and early musical films before directing the Warner Brothers' backstage saga Forty-Second Street (1933). Berkley perfected the still new technique of synchronizing the filmed image to a pre-recorded soundtrack. As a result, microphones were not needed during musical sequences, making fluid camera motion and intricate editing possible. Berkley set cameras on custom built booms and overhead views of geometrically arran... ... of the dancing scenes the dancers are synchronized; also the men in the Moulin Rouge wear the same. The fact that the 'baddy' of the film is portrayed as being English is similar. The Moulin Rouge is all about putting on a show which is what musicals are all about, especially Broadway musical. There is a huge element of romance throughout the film. The film on the other hand is different to typical musicals as there isn't a happy ending. Typical musicals end with, for example, the two main characters getting married or driving off into the sunset, however Moulin Rouge ends with the death of the main female character and love interest, Satine. The sepia is different to typical musicals. The prostitutes in the Moulin Rouge itself wear different clothing, which isn't seen in musicals, which adds to the films diversity.

Oreo Cookie and Six Flags Commercials - Nostalgia for Sale :: Media Advertising Essays

Oreo Cookie and Six Flags Commercials - Nostalgia for Sale Many television commercials choose to feature a contrast between youth and maturity as their subject. An â€Å"Oreo Cookie† commercial, for example, features a little girl who is about four years old mimicking her grandfather’s actions in eating a cookie. Another commercial advertises the popular theme park, Six Flags Great Adventure. This commercial, entitled â€Å"The Six Flags Dancing Man,† features an elderly man dancing like an enthusiastic child. This relates to Stephen King’s idea in â€Å"My Creature from the Black Lagoon,† that adults long for and are often reminded of their childhood. Meanwhile, Rita Dove’s essay, â€Å"Loose Ends,† and Marie Winn’s essay, â€Å"Television Addiction,† each presents the great influence television has on life, often because of television’s great aspect of reality. Together, these ideas support the reasoning behind an advertisement’s attempt to sell abstract id eas. By using youth and old age in commercials, advertisers can sell nostalgia as a way of making commercials more memorable. Nabisco, the company that produces Oreo Cookies, has always been known for outstanding commercials. Yet this â€Å"Oreo Cookie† commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her entire hand. The camera then shifts to show the child’s grandfather eating the cookie in the same manner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie. While doing so, the advertisers have created a memorable commercial. Also, in â€Å"The Six Flags Dancing Man† commercial, family members are sitting on the front porch of their home, trying to arrange a day to spend at Six Flags Great Adventure. Because of their busy schedules, the attempt seems impossible. Suddenly, a red school bus pulls up and a very old man hobbles off, dressed in a black tuxedo and a red bow tie. Then, upbeat music begins to play and the man begins dancing wildly, inviting the family aboard the bus to go to Six Flags Great Adventure. The family happily joins the old man and the bus pulls away.

Bone Diseases :: essays research papers fc

Bone diseases most directly influence the ability to walk or to move any part of the body--hands, limbs, neck, and spine. They are related to joint disorders--ARTHRITIS, COLLAGEN DISEASE, DISLOCATION of joints, and RHEUMATISM. The medical specialty pertaining to bone disorders is ORTHOPEDICS. Fractures are the most common bone disorders. They can occur as the result of an accident or be secondary to metabolic diseases. Fractures are life-threatening to aged people having the metabolic bone disease OSTEOPOROSIS, in which bones become porous and brittle. A person, mostly women, having osteoporosis may break a hip during a fall and possibly die from complications. Birth Defects Congenital bone diseases constitute a wide spectrum, ranging from the unimportant--for instance, mild bow legs--to severe lesions, such as spina bifida, in which the lower end of the spine fails to develop properly and the baby is born with paralysis and misshapen vertebrae. Congenital diseases may have hormonal bases: for example, fibrous DYSPLASIA, in which fibrous tissue replaces that of some bones, often results in bone deformity; in addition, some girls with this disease physically mature so early that they are capable of pregnancy and childbirth at the age of seven. Congenital defects also may have genetic bases, as in families who have extra fingers or toes or in the disease osteogenesis imperfecta, in which children have such brittle bones that many are fractured. Disorders of growth and development include several kinds of dwarfism and gigantism. Bones or limbs may develop deformity as the result of known causes, such as the infection poliomyelitis, or unknown or variable causes, such as curvature of the spine (SCOLIOSIS) or CLUBFOOT. Infections Infections of bone, called osteomyelitis, are usually caused by pus-producing bacteria, especially Staphylococcus and Streptococcus. Before the development of antibiotics, children frequently contracted this disease. Today bone infections are introduced primarily through fractures and during surgical operations. People infected with syphilis, tuberculosis, leprosy, or yaws are susceptible to bone damage. Metabolic Disorders Metabolic abnormalities often involve defects in the storage of minerals, particularly calcium and phosphate ions, in the skeleton. Diseases of the kidney can cause a metabolic imbalance of phosphate and calcium so that weakening of the bone occurs. Other metabolic bone diseases are osteoporosis, gout, OSTEOARTHRITIS, and PAGET'S DISEASE. Nutritional Disorders Nutritional deficiencies that result in bone damage include RICKETS in children and osteomalacia in adults, caused by a lack of vitamin D. In children, calcium and phosphate are poorly distributed on bones during development, resulting especially in deformity of the legs and arms. In adults, bones of the spine, pelvis, and legs become demineralized and the bones weaken. SCURVY--caused by a lack of vitamin C--also affects bone tissues. A study in the late 1980s indicated that the mineral boron is nutritionally important, as well. Apparently, it reduces loss of the bone minerals

Leadership and vision for future

The role of leadership in organization is really great. Success of company mostly depends on qualities of leader. A good leader is more than half of success. Much of literature on organizational change and leadership emphasizes the notion of selling an inspirational and aspirational vision to those at every level in the organization. Let’s try to examine the difficulties, which can face the leader when trying to sell an inspirational and aspirational vision for the future, taking into account that a vision needs to appeal to and be understood by people at every level of the organization. Leadership as a concept of classical management is ability to influence activity of individuals and groups of people in order to motivate them working for achievement of aims. Organization, which is successful, is different from other organizations mainly because it has more dynamic and effective management.   Successful organization is, first of all, a strategic vision for future, whereas leadership supposes vision of future and ability to propagate it as well as motivate people. So, we can see that an effective leadership and effective inspirational and aspirational vision for the future depends on skillful motivation of workers. Without any doubt, motivation should be different for different levels of workers. Vision – is the fourth component of â€Å"diamond leadership†. Leader combines both words of vision – external and internal (Heifitz, R., p.112). Components of vision are creativity and strategy. There is no magic in this process: it is quite difficult, sometimes wearisome process of collecting and analyzing of information. A person, who forms vision of company, is not a magician – he is a thoughtful strategist, who is able to risk. Vision is one of zones of leader’s intelligence, which demands constant development and perfection. To tell with other words, vision is a â€Å"description of the future that is attractive because it expresses the possibility of realizing values that are important to people† (Charles Pfeffer, p.2) Let’s see, what are the main problems and difficulties, leaders face during implementing of vision for the future in the companies. Model of future is not attractive (or it is difficult to understand). First of all, a leader should create an attractive vision of future. He has to work out a strategic plan, which will indicate the main stages of development. What is also very important, the vision should not be different of strategic aims of company. The vision should show, which values will be achieved during implementation process. All workers should realize importance of working together and should understand the aims of company. Moreover, they have to understand and to share your vision. Don’t forget that people are different and you have to work with them depending on their skills, abilities and status. A good model is like a house made of cards – each card should occupy its position; when one card will fall down, it ruins the whole building. The same problem is in the company: all the workers should understand the aims of organization and its vision for the future. When a worker doesn’t understand the aim, he will not work effectively. Insufficient communication with workers. A good leader develops vision for the future by speaking. A good base for effective work is trust and good relations. When a leader explained to all workers, what he expects from them, he has to be opened for everybody to check results of fulfillment. You should be more open to the workers. The effective communication favors solving different kinds of problems before they become more serious. Paola Gamonal notes that you should â€Å"raise the comfort level, make sure they know questions are always OK, your door is always (or at predictable intervals) open, and be willing to look at drafts and give feedback† (Paola Gamonal, p.3) Bad motivation. Actually, I suppose that this is the most important problem when trying to sell an inspirational and aspirational vision for the future. I think that motivation, ability to develop your qualities, ability to be responsible, readiness to make all efforts to achieve aims of company – all these qualities already are present in people; management cannot give those qualities to people. So, a good manager/leader is obliged to help people to realize and develop all those human qualities. A leader should be able to create such conditions in organization and to use such methods of work to help people to achieve their own aims only in case they make efforts in achievement of aims of organization. Even from economical point of view, people are considered as extremely expensive working resource, so they should be used with maximum effectiveness. For example, when a person gets a new job, he tries to make all efforts to develop himself from the best side. When he doesn’t receive possibility to feel himself necessary, an independent worker, he becomes disappointed in his work. As a consequence, he doesn’t focus attention on quality of work, and doesn’t work effectively for achievement of main aims of his company. This is also one of mistakes, which should be avoided. So, a good leader should estimate potential possibilities of a worker, giving him a chance to realize himself. In such a way, a leader should understand importance of ideal work for each definite worker. Such ‘ideal work’ should have: a) integrity (it means, it should bring to some definite result); b) should be considered as important and which has to be fulfilled (John P Kottler, p.115); c) should give possibility to worker to take decisions, necessary for its fulfillment (i.e. there should be a kind of autonomy, but within definite limits), – or group autonomy; d) should provide double-side connection with worker, should be estimated depending of effectiveness of his work and should bring to him fair remuneration. When you plan work in accordance with these principles, it provides a worker with internal satisfaction. It is very effective motivating factor, because it stimulates qualitative fulfillment of work and stimulates a worker to fulfill more difficult work, which leads to increase of effectiveness in particular and increase of effectiveness of work in the whole company as well. So, summarizing my position, a good leader should be able to provide his organization with effective model of vision for the future. The future of company depends on effective vision. There are some difficulties leader should take into account during selling an inspirational and aspirational vision for the future, which depend on external and internal factors. Those factors include communication with workers, bad or insufficient motivation; inability to explain the vision for the future, to determine main factors and ideas of success, presenting attractive vision, to explain that important aims can be realized, to declare new possibilities. Leaders also face difficulties in speaking in ways that engage workers, to understand what is your audience and react accordingly (people are different and you should be aware that methods, which work for top managerial, doesn’t work for executives, etc). Focusing attention on those difficulties will allow you avoiding a number of problems and will help you company to be more effective. Works Cited: 1.Leadership, Vision and Shared-mental Modeling by Ch. Pfeffer 2.   Vision – Or, Who's Looking Out The Windshield? by P. Gamonal (c) Ravenwerks Website 2003 3.Leadership Without Easy Answers, by Heifitz, R., Harvard University Press, Cambridge, MA, 1994 4.Leading Change: Why Transformation Efforts Fail in Harvard Business Review by John P Kottler, Business Classics: Fifteen Key Concepts for Managerial Success. Harvard Business School Publishing Crop 1998   

IPT Marketing

As a consumer-focused company, It’s Popcorn Time! (IPT) will be joining the ranks of such organizations as Nike, Diageo/Guinness (a liquor distributor), AAA, and Ford Motor Company. What this means is simply that IPT will go forward with marketing strategies that are designed to serve the customers, anticipate their needs and deliver value through the distribution of a quality product. Through the use of segmenting, targeting, positioning, and differentiation, IPT will be utilizing the same strategies major corporations do and develop a plan which focuses on reaching its consumers. Ford Motor Company rolled out a new consumer-focused marketing strategy in 2000 to allow them to interact with their customers. In doing so, they were able to determine the consumers’ expectations for the vehicles they purchased and follow up with them afterward to ensure their needs had been met when they purchased a Ford product. Nike used marketing strategies to identify key geographical areas which promised the greatest growth for the company, then divided the areas into segments in order to effectively target the new consumer bases. The first step is determining the boundaries of IPT’s market and then segmenting it. Currently IPT, enjoys a strong local consumer base which can be divided into retail and wholesale segments. As physical expansion occurs, market segments will need to be further differentiated with the inclusion of customers throughout the United States and Canada. In addition to this geographical segmentation, using psychographic criterion will identify further segments, such as those who are health-conscious. Targeting involves deciding which of our market segments are most beneficial to IPT’s bottom line and using appropriate marketing materials to reach this customer base. For example, IPT currently sells to wholesale accounts who purchase products at a reduced price but distribute them to a wider population. Consequently, the wholesale market will remain an important aspect of reaching future sales goals. Popcorn and pretzels can target the health-conscious segment by marketing their low fat, low sugar and low caloric composition. Positioning IPT in the market will consist of developing a distinctive brand image that focuses on the quality of its offerings. By focusing on the quality, variety, and uniqueness of products in addition to IPT’s superior customer service standards, IPT will create its position in the market to more effectively target market segments and reduce the threat of competition. What makes IPT different from other food products companies? It is the ease of ordering, which will be further enhanced by the creation of a point-of-sale website, the types of products, showcased by â€Å"Pennsylvania Dutch† treats, and the delivery of service which conforms to, or exceeds, customer expectation. IPT’s products are distinctive and tasty. They are not the cheapest nor most expensive on the market due to the quality ingredients used and this will differentiate IPT from other, more mainstream companies as well as â€Å"gourmet† foods distributors. As part of targeting, positioning and differentiation the following strategies will be employed: 1) Advertising – Develop an innovative campaign for introduction of new products and the expansion of the company’s core portfolio of pretzels and popcorn through advertising in traditional media as well as creation of the website. 2) Sales promotion – to include an aggressive sales blitz with managers handing out catalogs, coupons and samples. Marketing materials will be carefully developed to target both retail and wholesale segments. 3) Public relations – IPT must be visible in the community, particularly in those geographic areas which are new markets, through the use of local newspaper advertising, sponsorships and promotional events. 4) Customer Relationship Management – CRM practices will be instituted to retain existing clients as well as create a forum for testing the introduction of new products. Works Cited â€Å"Ford Motor Company Announces Consumer-Focused Organization for the 21st Century†. Ford Motor Company Press Releases. Retrieved January 15, 2008 â€Å"Nike Promotions Create Consumer-Focused Structure† (August, 2006). Display and Design Ideas. Retrieved January 15, 2008. Schewe, Charles D. â€Å"Segmenting, Targeting, and Positioning – Cornerstones of Marketing Management†. University of Massachusetts. Retrieved January 15, 2008

Intrinsic and Extrinsic Motivation Essay

Intrinsic motivation has been described in many ways. Amabile, Hill, Hennessey, and Tighe (1994) describe it as â€Å"the motivation to engage in work primarily for its own sake, because the work itself is interesting, engaging, or in some way satisfying† (p. 950). According to Ryan and Deci (2000) intrinsic motivation refers to â€Å"doing something because it is inherently interesting or enjoyable† (p. 55). Pink (2009) defines intrinsic rewards as encompassing three components: Autonomy (the need to direct your own life), Mastery (desiring to get better at something you’re passionate about) and purpose (the longing to be a part of something bigger and better). When all an employer wants from an employee is compliance, the traditional concepts of management will work. In the case that the employer seeks engagement, self-direction is more motivating. Amabile (1996), a professor at Harvard Business School, asserts that â€Å"Without intrinsic motivation, an indiv idual will either not perform the activity at all, or will do it in a way that simply satisfies the extrinsic goals† (p. 7). This statement supports that for an employee to be engaged in what they are doing and satisfied doing it, intrinsic motivators are required. If your employees are only completing the tasks given to them because you are motivating them with extrinsic rewards, it can be expected that when you take the reward away, they will no longer be motivated to complete the work. EXTRINSIC MOTIVATION Extrinsic motivation has been defined as â€Å"Doing something because it leads to a separable outcome† (Ryan & Deci, 2000) or â€Å"the motivation to work primarily in response to something apart from the work itself† (Amabile et al., 1994). An example of an extrinsic reward is when an organisation motivates their workers to perform by rewarding them with money, such as bonuses, increased salaries, stock options or benefits. These rewards are easy to monitor as they stem from results. If an employee is following the organisational procedures and adhering to the rules, the manager can reward. If not, there will be no reward. It’s a very common motivator for organisations as it’s easy to manage. They don’t have to think about how the employee feels or if he/she is passionate about their job. It made sense for extrinsic motivators to work in older generations. Most employees had one job to do, with a simple set of tasks. For example, a bookkeeper’s job was to record all financial transactions in relevant journals, creating profit and loss statements balance sheets etc. They were assigned to those exact tasks. Today, we have programs like MYOB that does all of that work for us. We are no longer working in organisations where our jobs are routine. Our work has become more complex and more interesting. Workers today are looking for ways to use their minds and to be involved in bigger things than just monotonous tasks. Time magazine published an article stating that â€Å"They [generation Y] just want to spend their time in meaningful and useful ways†¦Ã¢â‚¬  (Trunk, n.d.). Extrinsic rewards are not only becoming less suitable for modern times, research has shown that they can also decrease intrinsic motivation. †¦consideration of reward effects reported in 128 experiments leads to the conclusion that tangible rewards tend to have a substantially negative effect on intrinsic motivation. Although rewards can control people’s behaviour†¦.reward contingencies undermine people’s taking responsibility for motivating or regulating themselves. (Deci, Koestner, & Ryan, 1999, p. 658-659) Extrinsic rewards can also cause people to lose interest completely in the activity. Deci’s research concluded that â€Å"†¦when money is used as an external reward for some activity, the subjects lose intrinsic interest for the activity† (1971, p. 114). Furthermore, Amabile (1996) states that â€Å"A number of studies have shown that a primarily intrinsic motivation will be more conducive to creativity than a primarily extrinsic motivation† (p. 7). THE CANDLE PROBLEM The candle problem was a behavioural study developed by psychologist Karl Duncker (1945). He had numerous people that he split into two groups. Both groups were given a candle, matches and a box of thumbtacks. Dunker told them to stick the candle to the wall in such a way that the wax won’t melt onto the table and using only the materials given. The subjects first tried sticking the candle to the wall with the thumbtacks, it didn’t work. Some tried to melt the side of the candle with the matches and adhere it to the wall but to no avail. After a while both groups managed to figure out the solution: stick the box to the wall with the thumbtacks, and put the candle inside it. A scientist named Sam Glucksberg (1962) re-created the candle problem but gave the subjects incentives. The first group were not offered a reward but told they were a part of a study to ‘establish norms’ and see how long it takes the average person to solve the problem. The second group were offered different sums of money depending on how fast they solved the problem. It was recorded that the incentivised group took almost three and a half minutes longer than the non-incentivised group. This research defies every rule that says extrinsic motivators work. In their third edition Organisational Behaviour book, Wood et al. (2013) describe extrinsic rewards as being â€Å"positively valued work outcomes the individual receives from some other person in the work setting. They are important external reinforces or environmental consequences that can substantially influence people’s work behaviours through the law of effect† (p. 131). The candle problem with incentives has been copied for the past forty years and every time the incentivised group solved the problem the fastest. Glucksberg prepared the experiment again but this time he handed his subjects the materials separately. Instead of supplying the thumbtacks inside the box, he put them next to the box. For the first time ever the incentivised group beat the non-incentivised group. The results suggested that when the problem was made simpler, extrinsic motivators worked better. Extrinsic rewards usually only work for problems that have a simple set of tasks and a right answer. Workers today are more creative and conceptual and enjoy solving problems. When we have technology that does most of the simple tasks for us, we spend more time trying to solve problems that have many possible answers. INTRINSIC MOTIVATION IN TODAYS WORKPLACE Contemporary companies are finding and implementing ways to motivate their employees by using intrinsic rewards. The best example would be Google Inc. Google is renowned for their great benefits and modern offices. There are too many benefits to list them all but some include sleep pods, reading areas, swimming pools, free food, free rental cars if you need to run errands, and some even have on-site child care facilities. One motivator that benefited the company and the employee is the 80/20 rule. Google don’t want people to have to leave the company to pursue their personal passions so every employee is to dedicate 80% of their time to their primary job, and 20% of their time working on ‘passion projects’ that can help the company. Half the products released at Google were invented in the 20% time. E.g. Gmail, Chrome, Google News (Mediratta, 2007). Fortune magazine ranked Google as the number one company to work for in the world in 2012 and 2013 (â€Å"100 Best Companies to Work For,† n.d.) It’s not hard to see why this is the case. Besides all of the above, Google has no real hierarchy (Mills, 2007). They have no official channels, only tiny work groups where ideas flow within the group. If an employee wants to work with another team they can without having to ask permission. While the intrinsic rewards are desirable enough, Google also offer very attractive extrinsic rewards such as 100% paid maternity leave for up to 18 weeks. Like Google, Atlassian, an Australian software company, introduced a quarterly system where an individual could use 20% of his/her time to work on their own ideas and present them at a meeting the next day. This was called the ‘ShipIt Days’ (because it had to be delivered by the next day). This one day of autonomy led to 47 internal projects being used within the software company that never would have emerged otherwise, and more than $2 million in sales (Smith, n.d.). Atlassian has also been in the top ten of BRW’s best places to work for the last couple of years. Another example of autonomy in the workplace is ROWE (Results Only Work Environment). (â€Å"What is Rowe,† n.d.) writes how employees are evaluated on their outputs and what they achieve at the company, not how long or when they are working. As long as you get your work done, you can come in anytime, leave anytime, not come in at all and meetings are optional. Companies who have implemented the ROWE human resources strategy have seen their productivity increase by 35% and their voluntary turnover dropped between 50% and 90% (Penttila, n.d.). Not-For-Profit (NFP) Organisations are another good example of how intrinsic motivators work to retain staff when they are being paid much less than people in the same position who are working for private companies. Frey (1997) suggested that once an employee receives a wage that is enough to live off, they begin to seek purpose in their work. A case study by Tippet & Kluvers (2009) researching motivation in NFP organisations showed that most employees were satisfied with their pay. This research shows that because they see their pay as sufficient, intrinsic motivation may be more of an importance. Pink asserts that â€Å"Effective organizations compensate people in amounts and in ways that allow individuals to mostly forget about compensation and instead focus on the work itself† (2009, p. 170). In other words, get the issue of money off the table first so employees aren’t feeling mistreated or de-motivated, then focus on intrinsic motivators. LEADERSHIP APPROACHES Thomas (2009) suggests that to increase intrinsic motivation you should begin to de-emphasise money as a motivating factor. By paying your employees fairly, but not offering monetary rewards, they will begin to achieve goals for the satisfaction. Usually when you offer rewards employees may only just do what is asked of them, rather than going one step further. Organisations not only need to change the way they motivate their employees, they also need to realise that not everyone will be motivated by the same intrinsic reward. Ryan and Deci (2000) state that â€Å"People are intrinsically motivated for some activities and not others, and not everyone is intrinsically motivated for any particular task† (p. 56). As expected, humans do not have the same passions in life and the same goals, therefore we cannot expect them to be motivated by the same rewards. While Google Inc. has a wide range of benefits that should suit most employees, they have also employed a ‘Chief Culture Czar’ whose main job is devoted to making sure everyone is happy. Google have an annual global survey that is focused on finding out how happy their employees are, and what it’s going to take to keep them with the company. The current CCC, Stacey Sullivan, has said of the survey â€Å"†¦career development is more of a focus than giving more stock options or increasing salaries† (Mills, 2007). Thomas (2009) suggests identifying shared passions within an organisation so focus can be on achieving the desired goal. When passions are clarified and identified it’s much easier to pursue them in a systematic way. A team unifies when they discover that passion: â€Å"Aha, that’s what we care about. Now let’s go after it† (Thomas, 2009, p. 155). Teammates are then likely to connect and see each other as partners with a shared purpose. For a leader to be successful in building employee engagement within an organisation, they need to be aware of what drives them and how to manage their own intrinsic rewards. Thomas (2009) declares that â€Å"Developing this skill helps you recognize the intrinsic rewards in your employees, gives you more credibility, and – as a bonus – helps you stay more engaged and energized† (p. 193). Employee Engagement Many people define employee engagement differently, but according to Thomas (2009) employee engagement is the phrase used to describe the motivation needed in organisations today. In the 80s and 90s it was ‘empowerment’ and in the 70s it was ‘enrichment.’ As work becomes more demanding and supervision slackens the need for workers to be â€Å"†¦psychologically ‘engaged’†¦Ã¢â‚¬  (Thomas, 2009, p. 11) when performing their work is essential. Although employee engagement itself can be defined in many ways, Macey and Schneider assert that it â€Å"†¦is a desirable condition, has an organizational purpose, and connotes involvement, commitment, passion, enthusiasm, focused effort and energy†¦Ã¢â‚¬  (2008, p. 4). Thomas defines employee engagement as active self-management that has four key intrinsic rewards â€Å"†¦the sense of meaningfulness, the sense of choice, the sense of competence, and the sense of progress†¦. These four intrinsic rewards are the psychological vital signs of an engaged workforce† (2009, p. 192). Employee engagement is valuable for any organisation as it can breed employee loyalty. When an employee is loyal they contribute to moving the company forward and help it reach its goals. Lockwood (2007) emphasizes the link of engagement to business success after a survey of 50,000 employees in 27 countries revealed that â€Å"Organizations that have a highly engaged workforce were found to have almost 10 times as many committed, high-effort workers as those with a low-engaged workforce. The findings point to the manager as the most important enabler of employee commitment to the organization, job and work-teams† (p. 9). CONCLUSION The effects of intrinsic and extrinsic rewards have long been debated and will continue to be examined as psychologists and researches alike try and find the ‘answer’. This paper was intended to provide the reader with a worthy argument as to why intrinsic motivators are becoming a more obvious style of management. There are many examples of organisations focusing on intrinsic motivators and the effect they have on the success of a company. As Pink (2009) suggests, while extrinsic rewards are becoming less relatable in modern times, they should not be thrown out altogether, as one must still be satisfied with their pay to allow intrinsic motivators to work. The evidence readily available today should be enough to convince more organisations to introduce intrinsic motivation and decrease the importance of extrinsic rewards with their companies. REFERENCE LIST Amabile, T.M. (1996) Creativity and Innovation in Organizations. Harvard Business School 100 Best Places to Work For. [n.d.]. Retrieved from the CNN Money Website: http://money.cnn.com/magazines/fortune/best-companies/index.html Deci, E. L. (1971). Effects of externally mediated rewards on intrinsic motivation. Journal of Personality and Social Psychology, 18(1), 105-115 Deci, E. L., Koestner, R., & Ryan, R.M. (1999). A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation. Psychological Bulletin, 125(6), 627-668 Drucker, P. F. (1974). Management Tasks, Responsibilities, Practices. Oxford, England: Butterworth-Heinemann Dunker, K. (1945). On Problem Solving. Psychological Monographs. Washington, DC: American Psychological Association Frey, B.S. (1997). On the Relationship between Intrinsic and Extrinsic Work Motivation1. International Journal of Industrial Organisation, 15(4), 427-439 Glatzeder, B., Goel, V., Meuller, A.C. (2010). Towards a theory of thinking. Retrieved from http://www.yorku.ca/vgoel/courses/3260/Goel_3260_articles/Article_7.pdf Glucksberg, S. (1962). The influence of strength of drive on functional fixedness and perceptual recognition. Journal of Experimental Psychology, 63(1), 36-41. doi:10.1037/h0044683 Lockwood, N.R. (2007). Leveraging Employee Engagement for Competitive Advantage: HR’s Strategic Role. SHRM Research Quarterly Retrieved from: http://198.22.197.80/Research/Articles/Articles/Documents/07MarResearchQuarterly.pdf Macey, W. H., Schneider, B. (2008). The Meaning of Employee Engagement. Industrial and Organizational Psychology, 1, 3-30 Mediratta, B. [n.d.]. The Google Way: Give Engineers Room. Retrieved from the New York Times Website: http://www.nytimes.com/2007/10/21/jobs/21pre.html?_r=0 Penttila, C. [n.d.]. Off the Clock: â€Å"Flexibility is the workstyle of the future†. Retrieved from the Entrepreneur Website: http://www.entrepreneur.com/article/177070 Pink, D. H. (2009). Drive. The Surprising Truth About What Motivates Us. New York, USA: Penguin Books Ltd Ryan, R. M., & Deci, E. L. (2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology, 25, 54-67. doi:10.1006/ceps.1999.1020 Smith, F. [n.d.]. â€Å"Is Atlassian the coolest company in Australia?†. Retrieved from the BRW website: http://www.brw.com.au/p/sections/features/is_atlassian_the_coolest_company_877SCYxXLwl7N9cNiMF6vJ Tippet, J., & Kluvers, R. (2009). Employee Rewards and Motivation in Non Profit Organisations: Case Study from Australia. International Journal of Business and Management, 4(3), 7. Trunk, P. [n.d.]. â€Å"What Gen Y Really Wants?†. Retrieved from the Time Magazine website: http://www.time.com/time/magazine/article/0,9171,1640395,00.html What is Rowe. [n.d.]. Retrieved from the Go Rowe Website: http://www.gorowe.com/main/what-is-rowe/ Wood, J., Zeffane, R., Fromholtz,